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BUILDING BRAND IDENTITY - By Lynn B Upshaw - Hardback Book - ISBN: 047104220X | |
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| £18.00
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| A strategy for success in a hostile marketplace. Written by a successful branding and marketing communications expert, this book provides managers with proven, practical steps for overcoming obstacles and developing a comprehensive strategy for winning the 'brand wars'.
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| SPECIFICATION:
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PUBLISHER: WILEY
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PUBLISHED: 1995
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SIZE:243 MM X 163MM
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PAGES: 354
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HARDBACK
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CONDITION: FINE in fine dj
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1 COPY ONLY. BUY NOW
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| Reference: | ISBN: 047104220X |
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| Weight: | 0.83 kg |
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| Payment Methods |
| American Express, MasterCard, Visa, JCB, Solo, Maestro |
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