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COOL BRANDLEADERS - Editor in Chief Marcel Knobil - Softback Book | |
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ISBN: 0954153200 | £16.00
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| An insight into Britain's 'coolest' brands 2002 - the definition of cool being a brand that inspires passion, quickens the heartbeat and creates an emotional connection between the purchaser and the inanimate object. This in turn makes the buyer feel that the brand is enhancing their image and making them want to show off their allegiance to it. They stand slightly apart - hence their coolness. The book contains many colour photographs
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| SPECIFICATION:
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PUBLISHER: SUPERBRANDS LTD
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PUBLISHED: 2002
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SIZE: 215MM X 185MM
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PAGES: 119
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SOFTBACK (stiff boards)
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CONDITION: MINT
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1 COPY ONLY. BUY NOW
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| Reference: | ISBN: 0954153200 |
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| Payment Methods |
| American Express, MasterCard, Visa, JCB, Solo, Maestro |
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