Clarebooks.co.uk
3 DORSET ROAD,
EALING,
LONDON,
W5 4HU
ENGLAND
Tel: +44 (0)20 8567 2464
|
|
NEW PRODUCT SUCCESS STORIES - By Robert J Thomas - Hardback Book | |
| |
| £18.00
|
| |
| Designed to help businesspeople to identify and study the factors that have been shown to play a central role in new product success. Consequently the book is organised according to such vital issues as: Aligning strategic opportunities; Capitalising on the business environment; Pursuing market acceptance; motivating the organisation; creating new product ideas; Designing new products from concepts; Refining the new product; and tracking the new product. This volume offers a unique opportunity to learn the secrets behind 24 new product success stories and will be found an invaluable tool of survival in today's rapidly changing business world.
|
| SPECIFICATION:
-
PUBLISHER: WILEY
-
PUBLISHED: 1995
-
SIZE:243 MM X 163MM
-
PAGES: 342
-
HARDBACK
-
CONDITION: FINE in fine dj
-
1 COPY ONLY. BUY NOW
|
|
| Reference: | ISBN: 047101320X |
|
| Weight: | 0.83 kg |
|
| Payment Methods |
| American Express, MasterCard, Visa, JCB, Solo, Maestro |
|
