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THE COMPLETE GUIDE TO ADVERTISING - By Torin Douglas - Hardback Book | |
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| £15.00
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| With a forward by Barry Day this lavishly illustrated book is quite simply the complete guide to advertising. It covers such topics as: Why advertising sells; How to choose and agency; How to write an ad; How to plan a campaign; Selecting the best media; How to get the best deals on space; Why ideas should be pre-tested; When to schedule marketing decisions; How to commission photographs; How to choose effective type-faces; How to decide budgets - and much more.
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| SPECIFICATION:
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PUBLISHER: GUILD
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PUBLISHED: 1985
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SIZE: 305MM X 230MM
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PAGES: 223
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HARDBACK
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CONDITION: FINE in fine dj
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1 COPY ONLY. BUY NOW
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| Payment Methods |
| American Express, MasterCard, Visa, JCB, Solo, Maestro |
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